The Most important Google Rankings Factors in 2021

March 18, 2021

The Most important Google Rankings Factors in 2021

Search Engine Optimizations’ (SEO) main goal is to increase the quantity and quality of traffic to your website organically. Google algorithm considered certain metrics and characteristics to ranking the website.

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Here in this article, let’s discuss the most important Google ranking factors that really matter in terms of SEO:

Backlinks
Site & Page Speed
Mobile friendly
User Experience
Creating Quality Content

Backlinks

A Backlink is a hyperlink pointing from another website to your website. It’s always has been the most weighted element in the search engine ranking. In 2012, Google updates its algorithm “Penguin”, after that important to acquire links from relevant sites. Google uses those links to measure authority and the quality of links would be a strong indicator of the quality of the webpage.

For effective link building strategies:

Creating quality content
Link Research
Analyze competitors
Guest post
Press releases
Cold outreach through mails or social media.

Site & Page Speed

Site and page speed plays a vital role in the ranking factor. So, a faster site means Google can crawl more for your site. The study found that “Time to first byte” is considered by Google for ranking the website. Page speed is also important for the best user experience.

To improve site speed:

Get rid of Plug-ins
Optimize the images ( smaller files, faster load)
Reduce redirect
Incorporate browser caching

Use these two tools for page speed test:

Mobile friendly

After the rapid growth of mobile users, in 2019, Google introduced the “Mobile-First Index”. If you see the data nearly 2/3^rd of searches and up to 80% of total website visits happen on mobile.

To prepare your site for mobile-friendliness:

Make Responsive CSS website
Implement AMP, PWA’s
Check Mobile usability in Google search console.

User Experience

It is all about how user experiences while using a website. Google has shifted to user experience because that is actually user want. In 2016, Google announced that pages with ‘intrusive interstitial materials’ might not rank as highly in the search engine. For example, if you visit the website and it has dozens of pop-ups, you just can’t find out what you’re looking for means a really bad user experience.

Make sure to check the following points:

Site Structure
Mobile-friendliness
Internal and External links
Easy to access (Navigation)

Creating Quality Content

Google values freshness, accuracy, and relevancy of the content to determine the rankings. A study found that “Adding a blog to the website can increase its chance of ranking in search engines by 434%”. Created Content must be providing value to your target audience.

Review the following tips when creating the content:

Choose the topic and research
Create the content without the focus on intentional keyword
Expand the long-tail keyword into the title
Optimize images with Alt text
Insert the links strategically

Search Engine Optimization (SEO) is evolving process and results for the above suggestions efforts take time. End of the day, it’s all about creating content for what searchers are looking for. Therefore, optimize the site for a better user experience that automatically redirects to higher search engine rankings.