As all of us know, in today’s world everything is digitalized. It is important for all businesses to adapt and make sure that they go in line with the trends. People these days search for all kinds of services in search engines like Google, Yahoo, Bing etc. As per the research, around 90% of users look out only on the first 10 results in search engines.  Reaching the right customers through the web is a challenge in this modern world. Hence creating a unique marketing strategy is one of the best ways to approach your target audience.