In this digital age, marketing strategies are evolving and businesses also shifting their focus on both near and long-term investment strategies. On the queue, digital marketing funnels are an extremely important marketing tactic that helps the brand to nurture and gain new website users also align with customer retention.
Why businesses need a Digital Marketing Funnel?
A Funnel marketing strategy is absolutely necessary due to dramatic changes in customer behavior. Customer expectations of brands are shifting and many users are citing a brand purpose to buying. Applying a digital marketing funnel will not only help to reach a wider audience but also getting the best conversion rate.
Main reasons business needs to leverage digital marketing funnels:
- Business/ Brand will gain a better understanding of potential customers.
- Can create personalized content that appeals to your unique audience.
- To both win new customers and ensure the loyalty of existing ones.
Digital Marketing Funnel
The Digital marketing funnel is one type of marketing framework and comprises different stages. It is the process of trying to convert the prospects or audiences into customers and then convince them to continue to purchase products. The digital marketing funnel has various stages along with the buyer journey.
Stages of Digital Marketing Funnel
- Stage 1: Exposure
- Stage 2: Discovery
- Stage 3: Consideration
- Stage 4: Conversion
- Stage 5: Customer relationship
- Stage 6: Customer Retention
Exposure
It is the first step in the digital marketing funnel that involves generating brand awareness. Consumers are increasingly moving towards internet and digital streaming services. Brand building/awareness allows reaching large potential customers. The role of content marketing plays a vital role in this stage like blog posts, guides, videos, and others.
Discovery
Once the prospects recognize your site, helping visitors to discover valuable information and also communicate the value in what your brand provides. Give recommendations and include related links to other content you wrote relevant to the topic at the end of their post. Enticing users to sign up for an email newsletter provides the best opportunities to stay connected with your audience.
Consideration
In this consideration stage, information is the best content for customers to make a decision. People are looking at more than one solution and comparing them to find the best product/service for them. Hence, prove to your potential customers that you are the best option by giving valuable information.
Useful and Valuable Marketing Contents are:
- Webinars
- E-books
- Case studies
- FAQs
Conversion
During this stage, audiences/users are actually ready to make the purchase. Users are done enough research and understand the benefits of different of each product they compared. Once customers make a purchase, you can follow up and re-target them with ongoing support & service.
Conversion marketing contents are:
- Customer reviews/testimonials
- Social proof
- Free trails
- Product demos
- Downloadable template guides
Customer Relationship
It is a technique and that is around client relationships and customer loyalty. Solid-strong relationship with customers makes a successful business. You can nurture the relationship by giving ongoing support and sending them other valuable information.
There are different types of customer relationship marketing strategies:
- To provide a customer-centric and personalized approach
- Incentives and rewards for brand loyalty
- Always look to collect feedback
Customer Retention
Businesses how obsessed with lead generation as the same importance to customer retention too.
Retaining your customer is a key aspect of any business and all the efforts will pay off when you focus on customer retention. Retention works to keep existing customers stay satisfied and happy as well as turn them into brand advocates that drive more customers.
Tips and strategies for customer retention:
- Retargeting campaigns
- Email marketing
- Product/subscription upgrades
- Use automation to reengage customers
- Improve KPIs around customer service
- Develop a frequent communication
- Leverage customer feedback surveys
- Measure customer timeline
Summary
Exposure Stage – Comprises of inbound marketing like content strategy, social media, organic search, referring links, email marketing, and direct.
Discovery Stage– Content drives users to the website to learn more about the company’s products and services.
Consideration Stage– Here, users are not 100% ready to commit to the solution, still, they are considering many different solutions/ options.
Conversion Stage– In this stage customers/ users have done the research and understand the benefits of different options and ready to make a purchase.
Customer relationship– Customer service and support (post-conversion experience)
Retention– In this stage, if the customers got fulfilled & satisfied experience, they often return/ stay.
Bottom Line
The digital marketing funnel may seem complicated but it will reap a lot of benefits to improve your overall digital marketing strategies. Make inbound marketing effective as much to attract more traffic to your website and build a connection with audiences. More importantly, continue to test and optimize every stage of the funnel with your digital marketing strategy.
Digitally vibed leverage these strategies that help the businesses to increases ROI & successful presence online. Contact us now!
