Quora is one of the popular platforms where users can answer each other questions about all kinds of topics. More than 300 million active users are surfing on Quora and it is yet another powerful platform for reaching your brand audience and generating leads.
Quora helps you stand out from other social media platforms, because of the ability to interact with prospects and customers in a place where they rising questions. The importance & usage of the quora platform has seen a significant rise among marketers not only to grow brand awareness but also to keep up with industry trends.
According to the recent study by Hanapinmarketing, “27 percent of marketers plan to invest more in Quora Ads in coming years”
Make a Brilliant Profile
No matter, creating a compelling and brilliant profile is the universal rule of every social media platform and it is essential to create a trustworthy profile.
Tips for optimizing:
- Include your notable accomplishments
- Create a topic-specific bios and also include clickable links
- In know about category: include your interests, well-detailed “About me” section, and employment & education credentials.
- Upload a profile picture that looks professional and approachable.
Track Relevant Quora Topics
Make sure to follow the relevant quora topics that apply directly to your target industry. Quora has the feature of enabling notifications to learn about what people in the target industry are asking, you can also track topics and questions sent to your inbox.
- In the search bar, type the target industry that you want to engage in.
- Click on the result.
- Hit the follow button to start following a specific topic.
- Go to settings for changing preference and frequency of email notifications by click on “Emails & Notifications”
Answer Questions Genuinely
Once you’ve found out the questions that relevant to your industry and services, provide authentic meaningful answers. Keep in mind that not giving the answer as sales copy. If answers seem like too salesy, people won’t believe your intentions. Therefore, answers should be solving the actual problem and also providing true value to the users.
Tips for answering:
- Show you expertise and passion for the topic
- Be specific and focused on questions
- Storytelling with takeaways
- Add an image, graphs, and charts are an excellent way to grab attention.
Contact with Followers And Other Users
Quora allows users to communicate with people by asking questions about your specific product or company. In businesses, engaging & interaction will be foremost important for generating leads. According to the study “55% of people call brands out to get a response or resolution”. Ultimately, Quora paves the way to address any queries of customers and respond to them in a meaningful way.
Track & Review Analytics
Quora provides free stats and analytics for all users, you can see the number of votes, views, and shares all in one place. In the quora stats, you can able to track:
- How many people viewed the response?
- How many upvotes?
- How many shares?
Checking and review stats consistently are pivotal for the marketing strategy and also it will tell you which avenues can give you the most coverage.
Quora gives you a good opportunity for the business to showcase the knowledge and expertise when answering the questions of users or prospects. It is an excellent medium to helping your customers genuinely that not only gain trust but also enhances the image of the business brand and drive potential customers to your website.