Google Ad Mistakes That You Should Avoid To Increase Your ROI
Are you looking to get more sales through Google ad?
It is important to drive targeted traffic to a landing page. More targeted visitors drive more customers and sales to your business.
In this article, we will discuss common mistakes you should avoid to increase your ROI.
Poor keyword research :
It is important to ensure that your ad is showing to the right audience at right time.
The right keywords help you to display your ad to the right audience.
Think of what keyword your customer use to find out your services
How to choose the right keyword for your Google promotion?
Google keyword planner helps you to choose the right keyword. Discover the right keyword that is related to your product or services. Google keyword planner gives you insight on number of searches for a specific keyword. Once you are done with proper keyword research you can add that keyword in your marketing strategy.
Using only 100% Broad-Matched Keywords :
Before proceeding to this you should be aware of match type.
Keep reading to know more about Keyword match type.
Exact: You should use Exact match type when you want to display your ad to the specific keyword or phrase. “[keyword]” is the symbol you should mention to add Exact match type.
Broad: You should use broad match when you want to show your ad to the searches that include misspellings, synonyms, related searches, and other relevant variations.
Phrase: You should use phrase match when you want to show your ad to the searches that match a phrase, or are close variations of that phrase, with additional words before or after. “keyword” is the symbol you should mention to add phrase match type.
Now you got a clear idea on keyword match type.
If you are objective is brand awareness it is good to use phrase or broad match type with proper Search term analysis. If you are objective is lead generation it is suggested to go with Exact or phrase match.
Missed to bid on branded keywords :
The Branded keyword is also called as A company name, A product name Or another trademarked entity.
While branded keywords alone can serve the purpose you can also use the combination of review, pricing and so on to convert prospects to sales by providing exact information.
When you shouldn’t use branded keywords :
- If your business is a Brand new business.
- When no one knows your brand name.
Using too many keywords :
Kirk Williams mentions in his post about ‘10 Common Google AdWords Mistakes‘:
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.
It is important not to use too many keywords in a single ad group. Instead, you should group all the most related keywords in a single ad group.
For example :
If you wanted to do promotion for a shoe you can split the adgroup based on the type of shoe you are using it.
Campaign: Shoe online
Ad group 1 : Running shoe
keyword : Buy running shoe, Running shoe online, cheap running shoe and so on..
Ad group 2 : Casual shoe
keyword : Buy casual shoe, casual shoe online, cheap casual shoe and so on..
Creating 1 ad variation for each ad group :
It is suggested to have a minimum of 3 ads in one ad group.
If your ad copy doesn’t speak to your target audience in a language that grabs their attention, your ad will fail.
Use a powerful headline and your headline should describe your USP and benefits clearly. Make sure to correct call to action in your ad copy.
Change minor things in your ad copy and never fail to do A/B testing. It is important to do A/B testing as it helps you see what’s working best and what isn’t.
Your ad copy should align with your landing page to improve your quality score.
According to Google Economic Impact Report – Businesses generate an average of $2 in revenue for every $1 they invest in Google Ads
This is possible only if you have an effective ad copy.
Popular CTA that you can use in your Google ad :
Not using all extension :
Extensions that you can use are :
- Sitelink Extension – You can use this to display an additional link from your website in your ads.
- Callout Extension – You can use this to display additional attributes about your business, products, services which grabs the customer attention. This will give you extra ad space within Google search results.
- Click to text Extension: Click to text extension that enables you to get in touch with your mobile visitors.
- Call Extension: Call extension enables your customer to call to your business at a convenient time.
- Location Extension: Connect your google my business with location extension to enable your customer to find out your business location easily.
It is important to use all extension to attract visitors.
Landing page :
A landing page is a webpage where your customer land after clicking the ads.
Your landing page should contain
- An engaging headline that should attract your customer
- Feature your USP.
- Add testimonial
Call us @ 8668019205 to get the engaging landing page
Fail to optimize it :
Keyword Pruning :
Keyword pruning is to delete the search term which is irrelevant to you by adding search term as a negative term. And adding relevant keyword as the positive keyword.
Quality score :
Google will rank your keyword by giving Quality score. You will find the quality score by clicking the bubble next to the each keyword.
To improve your quality score call us @ 8668019205 to get instant account audit.
Make sure to avoid the above mistakes to increase your ROI through google ads.