How well can you promote your training business

How well can you promote your training business

India holds a major role in the education industry with more than 1.5 million schools, 751 universities and 35539 colleges. After the US, India holds the second largest market share in taking online training.

Education business market in India is currently valued at 150 billion and expected to grow about 180 billion in 2020. There is no doubt that the education sector has a higher opportunity to earn more money.  The only thing they have to keep in mind is to market them in an effective way.

Here are a few promotional ideas for training business centres that you should follow in 2018

Build a reputation: Build a reputation for your business by providing the best services to all your students. Your body language and voice plays a major role in building a reputation. Nod now and then, Acknowledge the students and make sure to face your body towards the students. Be consistent in providing high-quality service.

Email marketing with the offer: Be consistent in having good communication with students. Send them trending news, tips, and tricks to students regularly through emails. Show willingness to help them.

Provide referral offer: You should be confident enough with the quality of your services to ask your students for a referral. Provide referral offer that will encourage your students to give you word of mouth about your services.

Provide quality services: Providing Quality services to students will be the key to achieve success in your business. This will help you to make your customer stay and also to get a new customer through word of mouth.

Provide free mini-courses: Providing free course or mini-course will help you to increase the email list and to reach out to your target audience easily. You can promote this mini-course by making an effective content strategy or you can also easily reach your audience through social media like Facebook and so on.

Provide webinar, internship or contest to encourage the student:  Webinar marketing helps to build trust with your audience. This is the best option that showcases your expertise to your audience. It will help us to attract new customer and encourage current customers to stay with you.

Invite students to the institute: Invite your students to visit your institute by providing any workshops, internship programs, demo classes, conferences, webinars that will help you to grab students attention. These events will help your existing students to achieve success in their career.

Publish creative business flyers: Even in the digital era flyer distribution plays a major role in marketing strategy. Flyer distribution is considered to be an effective marketing strategy to get an instant reply with a lesser price. The only thing you have to do is distribute your flyers to your target audience. It is considered to be an attractive way to reach the potential customer and showcase your business to customers.

Update Your email signature: Update your email signature with your website link, social media and any recent event updates to create authority and credibility among the people you communicate.

Facebook marketing Set a goal to achieve success through Facebook marketing. Post regularly on social media with tech news, your institution event updates and tips to create brand awareness. Use videos to create brand awareness. Encourage your audience to comment and to add a review on your facebook page. Reply to all comments regularly. Facebook is considered to be one of the best ways to reach a larger audience.

Classifieds sites :  There are so many classifieds site available in internet where you can post ad for free which will boost your SEO strength.

Video marketing: 63% of business uses video marketing to reach a larger audience. To get you even more excited, 83% of businesses say that video provides a good return on investment and create trust among your audience. Video on your site increases the user time engagement in the website which helps your website to rank in Google easily.

Linkedin marketing: If your audience is a set of professional niche, you can reach over 57 million professionals through Linkedin. Use LinkedIn showcase page and LinkedIn groups to reach a target audience that increases visibility to your business.

Guest post: Guest blogging helps you to drive more traffic and get more brand awareness for your business. Select the blog based out of your niche and contribute a technical blog to one of their blogs. This is will build a thought leader in your niche and build awareness among your targeted audience.

Promote through local radio or tv: Promote your events through Radio and TV to reach your local audience. Radio is considered to be a low-cost effective marketing strategy. Use this strategy to promote your local events that will help you to reach more brand awareness.

Cross promotion with local business: Cross-promote your course with other training institutes who are not in your niche. This will help you to increase your audience and improve your brand awareness.

Partner with local professionals: Influencer marketing will help you to get more revenue for your business. This will mutually benefit both of you.

Offer affiliate programs: Explore various affiliate networks in your niche and request them to promote your service. This will increase your sales at a high conversion rate. It is considered to be one of the most effective strategies to reach your targeted audience.

Build community: Create groups on social media platforms and participate in other communities/ groups by providing useful information to your target audience. This will help you to build trust and thought leadership in your niche.

SEO: When people are in need of any service their first preference to search in is google, so it is very important to improve your online presence. SEO remains one of the single most important components of any organization’s branding efforts and online presence.

Tie up with colleges/ schools: Tie up with colleges/schools and provide them with a free webinar or conduct any events. This will help you to reach your targeted audience easily and will also improve brand awareness.

Encourage your current student to upgrade: Provide good quality of training to your current students and encourage them to upgrade. It is easy to make money through existing customers than finding out a new customer.

Improve your testimonial: As 80-90% of customer take a decision by checking online reviews, encourage your students to provide feedback on the digital platform to increase trust in your brand.

Video testimonial will help your customers to take the decision.

Course Voucher: Gift course voucher to your loved one or students for a special occasion.

Writing to College HOD: Write to target college for nominating topper and underprivileged deserving students for the free program. This will help you to reach the target audience.

There is huge competition in all niche. Effective marketing strategy helps you to showcase your unique selling point to your customer.

“Marketing is for all business – big or small”